Search for photos or how to get to the top with minimal
Search Engines on the pictures
Now, virtually every major search engine has its own mechanism for ranking images. The most extensive database of graphs and, by some accounts, the most perfect mechanism - the leader, Google. (Read more about the mechanism of image search in Google ).
But in runet by Yandex image search. And although the service itself uses only about Yandeks.Kartinki percent audience a normal search, but (!) - The first issue shows the position kartinochnoy or under Direct's ads, or just above the text issue that once the one percent increase to 100, agree. And turns the image as displayed in the promotional banner, and free. (Example - issue at the request of Yandex " "). Above the text issue - three pictures, the third - on my blog, a large (948x485px).
Note: This is only meaningful for the number one issue in the pictures, but for now, until the issuance of the pictures the competition is low, get on the first line, and accordingly, the main issue is still rather easy. This will change very quickly, so hurry: pictures - it is now, and the future - search for video. I would like to continue the thought that the text - is the past, but it's not :)
Tips for promoting
Do not try to promote non-original picture: even your watermark will not help, the algorithm is bound to stick together Yandex all links from the same images into one. Also signed to the picture must be original.
Make your images more and better: search algorithm gives greater weight to large-size graph ( an example ). Crawler did not confuse the big picture with the elements of site design, in addition, when using the same image at different sites in the above issue will be the largest and high quality picture. The bare minimum - 350 pixels on the smaller side.
To quickly sell a car without the ads with a photo of your car can not do.
Prescribe a maximum of information in the html: image width and height in pixels, tags, alt, and if the picture is a link - alt tags and title.
Food for Thought:
• Filters do not apply to Yandex image search.
• Study the pictures on the issuance of general search engine inquiries reveal the association between these demands and commercial brands, occupying the first place of issue
• Promote low-frequency queries, particularly the specific model of equipment, it is best with pictures
• Optimization image search does not negate the traditional SEO, because other things being equal, a picture with an authoritative pages will be higher and the issuance of kartinochnoy
With further development of search photos (selection of persons, specific products and brand names) will be expanded search functionality. Now there are special search engines to search for photos of people in the database dating sites. But the main thing - is the penetration of search results for photos in the main issue. Use of this promise big returns.
What do you think?
via
- For an expensive interior: paintings by contemporary artists in Moscow.
- Whether in the form of a fitness club offers a professional massage and Perovo Novogireevo . Moscow.
March 16, 2009 at 08:21
Search for pictures on Yandex works very long ago and for almost all needs of delicious pictures, too, have been optimized and promoted by the right sites.
But the link to the video Yandex started to give out SERPe recently and there is still little competition. So it makes sense to display in the top picture is not a video.
March 16, 2009 at 09:26
@ Maxim Filinov: competition for the pictures is still a fraction of a text competition.
March 17, 2009 at 14:08
reference to the example does not work
March 17, 2009 at 21:03
It's true Write!
I noticed that my sites are more pictures from Google searchers.
You do not specify another method of moving images - is the name of the picture. It seems like this has the effect, when the name of the picture is not as photo_01.jpg novaja-model-opel.jpg
PS He wrote, wrote a comment the first time and introduced a 100% correct code from the picture, hit "send", issued on a new page that incorrectly entered, came back - the text had to dial again. Uncomfortable. Note that with such protection, many second time will not write: (
March 20, 2009 at 18:51
@ Konseo: a reference to the example is on the same page a few paragraphs (about where the picture size, 948 × 485px)
@ Astronomer romantic: image name - of course, that's right. Captcha change my :)