Matt Cutts: Secrets to drive traffic from Google
Site of USA TODAY published a fresh interview with the developer of Google and the well-known blogger Matt Cutts , whose blog on search engine spider , incidentally, is signed. Interview is designed for absolute beginners, and is addressed to the owners of most small businesses only interested in advertising opportunities web.
Here the automatic translation of the interview is published:
Do you have a website and you can not understand why it does not appear on the top search engine ranking Google. You go to Google.com in search of some guidance, but simply lost in trying to find answers.
Of course, visibility in the search ranking of Google can be a mystery. To help solve the riddle, USA TODAY talked about Google's Matt Cutts, a developer and an active blogger, who spoke five simple tips on how to "optimize" your site so that Google can find it.
More and more businesses are turning to the Web, to find customers $ 5.8 billion spent on advertising only in the first quarter, up 18.2% compared with the entire previous year, according to the Interactive Advertising Bureau. Share of Google in internet search continues to grow (61.8% in May, according to the service ComScore Media Metrix).
If you do not "optimize" your site, do it like this:
A. Highlight your search terms on the page.
"Think about what people are going to introduce to try to find you," said Cutts. He tells of a meeting of the chiropractors in San Diego, who complained that their site can not be found on Google. The words "San Diego chiropractor" never seen on their website. "You have to make sure that the keywords are on the page," says Cutts. If you are a doctor in San Diego, an architect in Des Moines, or an advertising agency in Portland, let people see it right at the top of the page.
Two. Fill in your "tags."
When you create a website, do not forget about the two key tags: title and description. Even if you do not know the code used to create pages, software such as Adobe Dreamweaver, you can fill them in directly to the native language (as opposed to "<title> Dr. Schantz </ title>"). Tags are crucial, says Cutts, because that is displayed in the search results most often is the content of tag title and description.
There is a third tag, keywords, which adds the keywords or search terms, but, says Cutts, Google does not attach much weight to this tag in the results rankings.
Three. Get other sites to link back to your site.
Google claims that more than 100 units of account data to determine the rankings. Among these units link - a izvazhnyh factors. Links - provides links, especially if they match your keywords tag title and description of your site.
In 2 words: Google ranks sites based on popularity. If authoritative sites link to you, you must have a quality site, so you're at the top of the list. If you can not get backlinks from rating sites such as USATODAY.com or "New York Times", try to get them from their friends. But what if they do not have website? They probably will. Read on.
4. Create a blog post from him often.
Cutts says blogging - it's a great way to get links and start communicating with customers and friends. It will cost you only time: Google Blogger, WordPress and others offer free blogging tools. In the blog, you can put a link to your site and offer links to other. It is also a good way to start to build up the content, said Cutts.
Five. Log on to google.com / webmaster.
There you will find Free Tools group to help improve the issuance of your site. You can download the text site map, Google will show the number of pages on your site. Having done it once, you will be registered to Google, where you can monitor the statistics of natural traffic to your site - including showing backlinks to your website and how often the search engines Google "crawl" the site for updates.
Google's Local Business center (google.com / local / add) is an excellent place for business owners to submit your site to appear in a local issue, and the attached map. Educated consumers who use Google to search for, you know that the first 10 results are often not advertising on Google Maps, so if you have a business and you have not entered all the data about it in the Local Business Center Google, you will lose potential customers.
Do not overdo it.
When the key words for the main page are known, said Cutts, some zealous Web publishers will use these terms again and again. This is called "keyword stuffing." ("Keyword stuffing."). This could lead to removal from the index.
"If you are using a key word or two or three times, Google is a very good idea -" Well, something on this page matches those keywords, "he says." Just think of two or three sentences in which you want to be and make sure that the occurrences of these phrases were natural. "
For newcomers to blogging, Cutts said that posting (publishing new material) - this is not always easy. He suggests looking for new ideas on social news sites such as Digg and StumbleUpon, to discover what people say about your specific topic.
In addition, Cutts said that when you add new material, he falls into the general category. "If I am a plumber from Iowa, I can write about the funny and absurd incidents that occur in my work, or, for example, to describe the five most common ways to fix a toilet," he says. "This content can get very popular, and this is a great way to get links." People will publish excerpts on your social media networks. And with incoming links you climb in the ranking of Google.
Finally, Cutts said that there is one big misconception about how to get ranked on Google, that he wanted to clarify: In order to be a climb to the top rankings in Google, you do not have to advertise in it.
"One thing is not connected with another," he says.
In Yandex say the same.
Cop:
Website promotion in search engines due to the closure of search algorithms will always be akin to magic. It is no accident became a symbol of SEO shaman drum. And if the SEO does not work, still apply to the magic academy. When the fortune telling, love spell, magic spell, clairvoyance will become for you a native element, perhaps the issues of promotion of sites have lost their relevance? By the way, very nice site, I recommend a look.
July 8, 2008 at 09:41
Not a bad interview, despite the automatic translation. Actually, in my opinion, Cutts frequently writes something similar in my blog :)
July 8, 2008 at 09:52
It seemed to me that he . A publication of the interview given to the layman, so has the very foundations.
July 8, 2008 at 11:04
Yes, of course, the blog is very interesting.
And here in accessible language for beginners in this business, you're right.