Tools Webmaster: optimization program and audit sites
I have long wanted to write about the tools to save time in the struggle and cooperation with the search engines of all classes and colors, and here and arrived in time cause : competition for an appropriate topic. Well, no tools - as without hands, but with the tools - nearly hands-free, in any case, time can be saved properly. Such is a bilingual pun. So, webmasters tools:
Online services site statistics
Site, whatever you say - it's a mass medium. The mass nature of this information depends on attendance, but even from 1,000 visitors a day have a license is required media. So, of course, if you have a website for people (SOM), and not for reference exchanges or PPC, then the question of the ways in which visitors come to your media, you will always hold. And if your site has a unique, relevant and quality content (approximately in that order), it can and should be respected by the search engines and as a consequence, the search engine traffic with them. Optimization for queries, as we know, costs less than advertising in those same search engines and has a much more long lasting in nature.
And to clarify what searches bring people to your SDL, used the mechanisms of site statistics. The most convenient system for statistics . Installing script on my site statistics, you get access to detailed information on the number of visits, length of stay on the site, user profiles (trends, loyalty, browsers, countries and languages), traffic sources up to the page, keywords from search engines and enter a lot of this, as it is possible to write a book and that obviously does not fit into the narrow scope of this post.
In second place on the statistics , Which has already become the standard default for the Russian sector of the Internet.
Further, several useful services:
Checking the position of the site to search: . Searches on Google and AltaVista to 1000-th position in Yandex and Rambler - to 500-th. I take this opportunity often.
Service evaluation site visibility in the dynamics: . Registered there as well as a service of the creators of Site-Auditor, which I use most often. While the free rate. Pluses - tracking the positions of the dynamics on the entered keyword.
Check affiliation site: . Not always work correctly, for example, believes that the site affiliated with rusana.ru
Checking speed of loading pages with recommendations on options for optimization - . Checks that your site can be optimized, and that we should obratt attention. Analyzes html, java-scripts, graphics, Css.
Verify uniqueness of the site text and text analysis for water content (abundance of stop words), nausea, and withdrawal of key words -
Check the website for the presence of supplemental index of Google (Supplemental Index) can be . (After the last service was blunt Apa, hopefully temporarily).
Checking TIC, PR Site
If you have a website for people, especially some useful (or cool) site service in the style of web2.0, then options such as TIC and PR should not matter much, since the traffic on these sites is to a greater extent with Bookmark and on the advice of friends, and links through this site gets a natural and in sufficient quantity.
And if not? Or if the development of the site needed money and the investor is in no hurry to find?
It remains to sell links And then the value of PR (Pagerank, authority figure to the site search engine Google), and TIC - thematic index of citation index authoritative site in search engine Yandex, will be important. The last update to the first days of PR (25.07), and then the TIC (7.29) caused Forum SE. Increase PR with zero to 4-5 at the number of new sites, while old, earning her a long hard five sites were in their own, makes us think about some kind of devaluation of the PR and inadequate to predict a surge in prices on the links in . However, to earn PR4-5 is easier than to go forward with five more to yedinichku, so that everything seems to be logical, but the view of removing some filters Google looks at the background of this very plausible.
Indicators of PR and TIC influence primarily on the price of links from a page in So if we're talking about sites for , Is important for us not only indicators of the home page, but all internal. Check the PR of all pages can be (But it's long and awkward), but you can use a very simple application Google PageRank Checker, which can be downloaded from . Very convenient and very fast. Enter the URL of the main page, and the program automatically selects the internal and smartly defines the PR of each page found. Results are automatically saved in a html-file called "site address, date proverki.html", which is useful for tracing the history.
Now Editor's Choice: a free program from CleverStat. With it you can also check the PR of internal pages. To do this, the URL will need to first extract, which, however, done a couple of clicks, and the depth ekstraktirovaniya URL and the page-exclusion can be set manually. This is convenient and inconvenient time. On the one hand, it is necessary to spend a few minutes to setup, on the other - the results will be accurate and voluminous. In the previous program exceptions list can not be adjusted, because of what the program does not see the page tags and categories, which often have good PR. Next, list of URL stored in the main window and pressed a large button. Results of the study of pages stored in the file csv, you can open MS Excel. User-friendly.
If interested in checking mass particles pr site or list of sites, for these purposes there is a free program TICPR. You can download it . Besides her, there are still some interesting pieces.
Site audit
To audit the site, I, like most probably use a program . To date, this is version 1.6
In addition to proximate analysis, ie determination of TIC, PR, number of pages in the index major search engines, the number of backlinks, the availability of directories, statistics counters (already a lot, right?) Site, the auditor can select search terms, based on data from Yandex Wordstat and Rambler. The latest version of an opportunity to consider the issue of regional and add your own variables in the query search engine. By request the program chosen will determine the visibility of a site in the four search engines, suggest sites of competitors and the relevant request page. If the site in a bit, and you make a report manually, then more is needed. When she was head of a regional web-studio I'm using this program for a couple of minutes was prospective clients audit their sites with suggestions for improvement.
But if the site becomes a lot, and each of them is working, then there can not do without specialized software packages. I mean the program Which has been updated to version 3.2 on July 30. The strength of the program is to assess the progress of the budget on the basis of statistics . How much money will need to purchase options for the output of your query can now say for sure.
Each of these programs and services at least deserve as a separate post, and the maximum learning and everyday use. But since the theme entries - just review your favorite service for the site, I'm on it and stop.
And what programs do you use?
Cop: I found a good site banking subjects from an interesting name Bankirsha.com. What we liked: In addition to the fact that a lot of information, it is also well structured. Site a pleasure to use. Professional lightweight design with vebdvanolnymi elements makes it easy to find what you're looking for, whether it be articles, notes and news on the topic of interest - everything is always before his eyes. Any question asked on the site, find professional highly trained response of the author. I recommend: bankirsha.com: I wonder about credits
August 1st, 2008 at 11:57 am
Thanks useful post)
August 4th, 2008 at 14:14
Good article, took a great deal on a note, especially about the PR-site. Respect to author!
August 11th, 2008 at 15:11
something learned, but still knew a lot of them this post
August 11th, 2008 at 15:14
Ummm? As a promotion, Elly?